DANNY SAVAGE, ROGER SANCHEZ AND A GOOD IDEA
Seeking for ways to raise her profile on the saturated DJ White Isle, Hellena sought advice from industry expert Danny Savage who in turn put her in contact with mentor Roger Sanchez. Danny suggested she start her own night, Roger agreed but Hellena was reluctant due to not having a budget prepared and the fact that it was out of season. Danny put Hellena in touch with Lynda Rathbone, a creative genius and performance artist with Elrow so with a hammer, saw, some feathers and felt, Sweetcheeks was born.
pure nightclub, the west end
Pure offered to open their doors out of season especially for the launch night so in March 2019, the first Sweetcheeks event was held. Local residents turned out to support the night which is the exact reason Roger Sanchez gave when suggesting the night should be run as soon as possible. Get the residents behind you and you've got a base.